Purpose and Strategy
Strategic Pillars
At DIGI, we work to deliver the best connectivity experience at our best price: “Connectivity within everyone’s reach”.
Backed by the best technology and talent, we aim to establish ourselves as the leading provider of telecommunications services in the Spanish market, recognised by our customers for offering the highest quality at competitive prices.
We have a high-performance fibre-optic network (SMART Fibre) deployed across all provinces of the country, as well as our own mobile network, which we started to roll out in the second half of 2025.
- Own deployment or self-managed.
- XGS-PON technology across 95% of the SMART network.
- Since 2021, recognised as “Spain’s fastest fibre network”, according to Ookla’s Speedtest data.
Recognised for our commitment to job creation, we carry out all business activities directly with our own team, which enables a highly competitive cost structure while ensuring greater control over service quality.
Thereby, with over 90% of business activities carried out by our own staff, we achieve:
- Greater efficiency in operational costs.
- Greater effectiveness in service provision, and in handling both incidents and customer requests.
Focusing on the residential sector, we operate our own shops and retail outlets, as well as an extensive distribution network for commercialising our services throughout Spain. This is complemented by customer service provided through our own contact centres, also located in Spain.
This customer focus is underpinned by:
- Competitive, transparent and easy-to-understand prices.
- Flexible products that adapt to customer needs.
- Delivering the best customer experience.
- Listening to our customers to better meet their needs.
